STRAIGHT TO THE MAXX

Why is Straight To the Maxx™ a revolutionary system?

• The FIRST AT-HOME system of its kind!
• Hair looks and feels healthier with more luxurious shine than ever imaginable.
• Completely safe causes no skin or scalp irritation!
  (no gloves required)!
• Easy to use! Less than 20 minutes to complete!
• Works great on most hair types (consult hair type chart on back to see results).
• Dramatically reduces styling time.

Results last up to 8 weeks!

Straight To The Maxx™ system includes:

• Straight To the Maxx™ straightening components
• Professional ceramic flat iron
• PH-balanced Ion Therapy shampoo
• Silk protein enriched conditioner
• Personal mirror and two rubbersized styling combs
• Instructional video
• Leave-in conditioning spray

Straight to the Maxx™ Professional Ceramic Flat Iron

Ceramic emits farinfrared heat that infuses moisture into the hair follicle, making it silkier, smoother and shinier.

The Straight To the Maxx™ Hair Straightening System alters the bonds of the hair and revitalizes all hair types to create a silkier, smoother condition.

Makes hair silkier and more manageable for weeks

• Smoothes and tames frizzy or unruly hair
• Permanently removes curl from naturally curly or wavy hair
• Completely safe, no-odor solution!
• Safe to use on colored or highlights hair
• Dramatically reduces styling time!
• Hair remains straight in humidity and during strenuous activities. No more worries!

Straight To The Maxx™ System Procedure

How does it work?
The Straight To The Maxx™ Hair Straightening System is not a relaxing system; rather, it is a health renewal and retexturizing system that opens, penetrates and conditions the bonds of the hair through the use of Straight To the Maxx™ ion therapy.

Completed in 6 easy steps!

1. Wash the hair with our PH-balanced Ion Therapy Shampoo
2. Apply the mixture of Straight To The Maxx™ Straightening Solution Powder and Liquid
3. Comb the Straight to the Maxx™ Straightening Solution through the hair for 10 minutes, then rinse thoroughly
4. Condition with Straight To the Maxx™ Silk Protein Enriched Conditioner and rinse the hair, then blow dry (Straight To the Maxx™ ION™ dryer is recommended).
5. Iron the hair with the Straight To the Maxx™ Professional Flat Iron with Ceramic to lock the hair into a straight state.
6. Continue until all the hair as been ironed, retexturized and straightened.

Hair Type Chart

Hair Follicle Type	Styling Time To Achieve Straight Hair Without Straigh To The Maxx™	Result After Straigh To The Maxx™ (before additional styling)	Styling Time To Achieve Straight Hair After Using Straight To The Maxx™
Wavy	35 minutes	Straight	8 minutes to achieve added shine and reduce any frizz
Curly	45 minutes	Mild Wave	12 minutes to achieve sleek, shiny straight hair
Extremely curly or frizzy	55 minutes	Loose Wave	15 minutes to straight, fuss-free hair
Tightly coiled or kinky (African-American Hair)	Unable to straighten without harsh chemicals or relaxers	Results may vary	Results may vary
Bleached, chemically permed or straightened hair(treatment completed within the last 8 weeks)	Not Applicable	See warnings on bottom panel - strand test recommended	Dependent upon results

"The results surprised me even more! I can't stop touching my hair!"

"My hair is silky, smooth and frizz-free!"

"In order to straighten my hair (before Straight To The Maxx™), I would use a clothing iron and place my hair on an ironing board, and an hour later my hair would be flat. Now, in less than 10 minutes, my hair is silky, smooth and frizz-free. My new straight hair gives me added confidence, gets me extra compliments and now I can use my iron for my clothes again." - Jennifer, San Diego, CA

"I was surprised to hear about how safe and easy the Straight To The Maxx™ system was to use at home. The results surprised me even more! Now I can't stop touching my hair!" - Kathleen, West Gove, PA

"Anyone who spends the amount of time straightening their hair, like I do, knows humidity throws all your hard work out the window. Now, after the Straight To The Maxx™ treatment, I leave my house for work or school every morning, condifent and worry-free." - Melissa, El Paso, TX

Product Ingredients

Ion-Charged Straightening Components: Liquid - Deionized Water, Ammonium Bisulfite, Ammonium Hydroxide, Isopropyl Alcohol, Bisbolene, Hexyl Salicylate, Benzyl Alcohol, Fragrance. Powder - Urea, Magnesium Silicate, Hydroxypropyl Guar, Guar Hydroxypropyltrimonium Chloride. 

PH-Balanced Ion-Therapy Shampoo: Water, Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Laureth Sulfate, Lauramide DEA, Methylparaben, Propylparaben, Citric Acid, Glycol Stearate, PEG-150 Distearate, DMDM Hydantoin, Fragrance, Hydrolized Silk, Retinol, Tocopherol, Chamomilla Recutita Extract (Matricaria), Vitis Vinifer Fruit Extract (Grape), Multifruit BSC-(Billberry, Lemon, Sugar Cane, Sugar Maple, Orange Fruit).

Silk Protein Enriched Conditioner: Water, Aloe Barbadensis Leaf, Glycerine, Panthenol, Cocodimonium Hydroxypropyl Hydrolized Hair Keratin, Propylene Glycol, Stearalkonium Chloride, Methylparaben, Dimethicone Copolyol, Stearyl Alcohol, Cetyl Alcohol, PEG-100 Stearate, Butyrospermum Parkii Fruit (Shea Butter), Theobroma Cacao Seed Butter (Cocoa), Retinol, Tocopherol, Caprylic/Capric Triglyceride, Propylparaben, Hydrolized Silk, Chamomilla Recutita Extract (Matricaria), Vitis Vinifer Fruit Extract (Grape), Multifruit BSC-(Billberry, Lemon, Sugar Cane, Sugar Maple, Orange Fruit), Polysorbate 20, Fragrance, DMDM Hydantoin.